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Maxwell drives into Indian sports with Drive FITT investment

Beyond his financial commitment, Maxwell will actively contribute to shaping Drive FITT's training methodologies and player development strategies.

Drive FITT, a pioneering premium membership-based sports club that seamlessly integrates cricket, fitness, and recovery, has announced the strategic investment of Australian international cricket team icon, Glenn Maxwell.

This marks Maxwell’s inaugural venture into the Indian investment landscape, underscoring his strong belief in Drive FITT’s novel concept and significant growth potential within India’s rapidly expanding sports and wellness sector.

Beyond his financial commitment, Maxwell will actively contribute to shaping Drive FITT’s training methodologies and player development strategies. His involvement will extend to brand-building initiatives and the creation of specialized training content, bringing his invaluable elite-level insights directly to the club’s membership.

Preity G Zinta, renowned actress and Co-founder of Drive FITT expressed her enthusiasm and said, “Having Glenn join us at the holistic sports and recovery centre is truly special, especially since I’ve worked with and known him for a long time. Our association through Punjab Kings gave me the opportunity to witness his unwavering dedication to excellence. I’ve always admired his forward-thinking, athlete-first mindset which seamlessly aligns with our vision at Drive FITT. I’m thrilled to have him as part of this journey, not just on the field, but now off it too as we build something truly impactful together.”

Glenn Maxwell echoed this sentiment and added, “Joining the Drive FITT team is exciting for me. Cricket, fitness, and recovery have been essential to my journey, and this concept brings them together uniquely and innovatively. I’m looking forward to contributing my experience and helping shape a space that supports athletes at every level.”

Shubman Gill, Indian cricketer and Co-founder of Drive FITT continued, “Having Glenn on board brings immense value to our shared vision for Drive FITT. His global experience, deep understanding of the game, and commitment to fitness and recovery make him an ideal partner. I believe his involvement will further inspire young athletes and help us build a truly world-class ecosystem for cricket and wellness in India.”

Mark Sellar and Deke Smith, Co-founders of Drive FITT, said, “It’s incredibly exciting to have Glenn support what we’re building at Drive FITT. He brings not just experience and credibility, but also a deep understanding of what athletes genuinely need when it comes to performance, training, and recovery. As someone who’s competed at the highest level, his perspective will be invaluable as we scale Drive FITT and continue building a facility that raises the bar for sports-focused fitness in India.”

Vikram Aditya Bhatia, Co-founder & CEO of Drive FITT, concluded, “We are thrilled to welcome Glenn Maxwell to the Drive FITT family. His passion for the game and first-hand experience with elite-level training and recovery make him an invaluable partner. With Glenn’s insights, we aim to build and provide our members access to programs at our club where they can play and train like an elite athletes.”

Drive FITT is a premium membership-based sports club that uniquely blends high-performance cricket training with cutting-edge fitness and advanced recovery programs. Founded in July 2024 by Preity G Zinta, Shubman Gill, Mark Sellar, Deke Smith, and Vikram Aditya Bhatia, the integrated sports and wellness hub aims to create a world-class ecosystem for sports and wellness in India, offering personalized training, advanced performance tracking, and integrated recovery protocols.

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