Max Life Insurance Company Ltd. has recently launched a new campaign- ‘YouAreTheDifference’; starring ace Royal Challengers Bangalore players- Virat Kohli, Washington Sundar, and Shivam Dube. The life insurance company is an associate sponsor of the team for the ongoing IPL season.
Through this campaign, Max Life Insurance attempts to raise awareness about financial protection in the form of term life insurance to the millennial audiences, given the uncertainties brought upon by the Covid-19 pandemic.
The campaign urges audiences to secure their family’s financial future. In the backdrop of a global pandemic, it is You who brings a difference to your loved ones, and they depend on you for their security – both emotional and financial.
The commercial also shows players discussing the importance of physical fitness to play on the front foot on the cricket field. Similarly, it is important to play on the front foot in life by gaining financial security through a term insurance plan.
The commercial will be aired both through the television and digital platforms. In addition to that, the campaign will be further distributed across print mediums through a series of innovative visuals.