McLaren Racing, a British Formula 1 team, has announced a multi-year partnership with the global payments giant, Mastercard.
This strategic alliance has positioned the payment network as a major sponsor of the McLaren Formula 1 Team.
The partnership is founded on a shared commitment to innovation, excellence, and delivering exceptional experiences. Mastercard’s global reach and brand recognition perfectly complement McLaren’s status as a global sporting icon.
As part of the deal, the financial services company branding will prominently feature on the cars and team apparel later in the 2024 season. Mastercard cardholders can also look forward to exclusive McLaren Racing experiences through the Mastercard Priceless Experiences platform.
Commenting on the partnership, Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard, said, “We are constantly exploring new ways to bring value to our customers and cardholders. Getting them closer to their passions, what they love most, is central to this, and racing has become one of the most exhilarating, universal passions globally.
“For many people, McLaren is synonymous with racing – exciting, innovative, purpose-driven. We are thrilled to partner with them and to join our brands together in a meaningful way in the eyes of fans everywhere.”
Zak Brown, Chief Executive Officer of McLaren Racing, added, “Mastercard is an incredible brand with the iconic red and yellow logo instantly recognisable wherever you are in the world. Mastercard shares our absolute passion for offering fans fantastic experiences and opportunities to truly feel part of our growing global racing community – and we are delighted to welcome them to the McLaren Racing family.”
The partnership is expected to drive mutual growth and create new opportunities for both companies.
Mastercard is a global financial services company operating a payment processing and settlement network. The company enables billions of transactions worldwide, making it a cornerstone of the modern economy. Beyond this partnership, the payment processor has a strong track record in sports sponsorships, including its involvement in UEFA, Copa America 2024, and Roland Garros 2024.
The Woking-based outfit has enjoyed a remarkable start to the 2024 F1 season, bolstered by a string of high-profile partnerships. The team has secured deals with a diverse range of companies, including eBay, Logitech G, British American Tobacco, Google, Hilton, DP World, Dropbox, Optimum Nutrition, Ecolab, Workday, Airwallex, OKX, Estrella Galicia 0,0, and Alpinestars.
Currently sitting in second place in the Constructors’ Championship, Papaya Racing has showcased impressive speed and consistency. Its 1-2 finish at the Hungarian Grand Prix marked a significant milestone, its first since the 2021 Italian Grand Prix. With the upcoming races at Spa, Monza, and Zandvoort promising to suit their car’s characteristics, the team is poised to challenge for both the Drivers’ and Constructors’ Championships.
