The American multinational financial services firm, Mastercard has announced a collaboration with Indian badminton players, Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy and Chirag Shetty as brand ambassadors in India.
The badminton celebrities will be a part of its ‘Team Cashless India’ initiative, much like its other brand ambassador, MS Dhoni.
The new ambassadors, who recently made India proud at Thomas Cup 2022 and Birmingham 2022 Commonwealth Games, will work with the New York-headquartered company to make people aware of the safety, protection, and comfort of digital payments in India.
This collaboration aligns with the Reserve Bank of India’s (RBI) endeavours and Prime Minister Narendra Modi’s aspiration for a Digital India.
“Over the years, India has seen an increasingly diverse sports landscape, and Mastercard’s foray into badminton runs alongside the evolution of India’s sporting industry. Earlier this year, Mastercard signed on Shiv Kapur to enhance its leading panel of golfers, which also includes Anirban Lahiri as brand ambassador. Globally, Mastercard is deeply invested in sports from tennis to cricket to soccer to e-sports, with badminton now added to the list,” the company said.
Nikhil Sahni, Division President, South Asia, Mastercard, said, “Creating awareness about the convenience and safety of digital payments in India is a top priority for Mastercard. Mastercard is delighted to team up with Indian badminton stars Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy, and Chirag Shetty, who serve as an inspiration to millions of sports enthusiasts in the country. With support from the new badminton brand ambassadors, Mastercard aims to meaningfully engage with millions of cardholders and help support India’s cash-to-digital journey.”
On the partnership, Lakshya Sen said, “I am humbled and grateful for what I have been able to achieve, from growing up in Almora, Uttarakhand, to putting India on the world stage in badminton. I am honored to serve as an inspiration to millions of Indians by partnering with Mastercard to tangibly demonstrate the benefits, ease and safety of digital payments, which I have experienced firsthand.”