The premier international team competition in women’s tennis, the Billie Jean King Cup has announced a global partnership with Mastercard, a global leader in secure payment technologies.
Tennis is gaining global popularity, with approximately 106 million individuals playing the sport globally, a 25% rise since 2019. The partnership began on Wednesday with an event at Mastercard’s Style of Our Own activation on Regent Street in London, which included tennis star Billie Jean King.
Mastercard has also become the inaugural partner of the Billie Jean King Cup Global Rankings and the ‘Team of the Year’ award, which recognises the team with the most enthusiasm, performance, and connection with the Billie Jean King Cup’s ideals.
Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard, said, “We’re focused on connecting people to their passions, their purpose – and each other. With tennis gaining momentum across the globe, partnering with the Billie Jean King Cup allows us to connect with fans in exciting new ways as we support what is sure to be a vibrant future for the sport.”
Through this collaboration, Mastercard will provide fans with a variety of Priceless Experiences aimed at bringing them closer to the sport they love.
Cardholder benefits that will debut at the 2025 Billie Jean King Cup Finals, which will be held September 16-21 in Shenzhen, China, consist of a behind-the-scenes tour of the Shenzhen Bay Sports Centre Arena and access to player warm-ups, participation in the iconic coin toss during the Finals, and exclusive ticket pre-sale access for Mastercard holders.
Kerstin Lutz, CEO at Billie Jean King Cup Limited, said, “We are delighted to welcome Mastercard to the Billie Jean King Cup. Over many decades, Mastercard has brought hundreds of unique and memorable experiences to sports fans around the world, and we are immensely proud to have them join the World Cup of Tennis as a global partner. With Mastercard’s invaluable support, we look forward to creating truly priceless experiences for fans and building a more global, inclusive platform for women’s sport.”
