Marron Media sign global distribution rights deal with Everest Premier League

Marron Media, the Australia-based sports media company, established by previous International Cricket Council media rights chief Lara Richards, has been delegated to conduct the global transmission rights to cricket’s Everest Premier League.

Marron Media recently opened its headquarters in Perth and there are plans to add satellite offices in Dubai, London, and Mumbai by the end of 2020. The agency intends to work nationally and internationally with federations, rights-holders, producers, and brands. Marron Media has positioned itself to deliver brand activations, oversee broadcast production, and license archive rights worldwide.

The 2021 Everest Premier League, is scheduled to be the fourth edition of the Everest Premier League, a professional men’s domestic Twenty20 cricket competition in Nepal. The event was initially scheduled for December 2019, before being postponed multiple times. The 2021 Everest Premier League is scheduled for 25 September – 9 October 2021. Marron Media’s order furthermore incorporates non-select sponsorship deals of on-ground and broadcast bundles. 

Nepal’s Twenty20 establishment class has gone to Marron Media to sell the live and auxiliary rights around the world. The arrangement bars India and Nepal, where the elite rights are held by Indian games media organization Lex Sportel Vision.

Lex Sportel will also be responsible for the production of the telecast and distributing the world feed across the globe. Everest Premier League (EPL) is a franchise-based professional T20 Cricket League contested every year between teams representing different cities of Nepal.

Richards said, “We are excited to band together with the Everest Premier League and carry a particularly interesting item to the market. The EPL is loaded with gifted neighbourhood players.” 

Richards helped establish Marron Media last year as she left the ICC following eight years at the Dubai-based world cricket body. 

In the interim, Marron Media has likewise declared a tie-up with Imagen, the customizable video the board stage. The two organizations have concurred on an “essential association” to work with the creative filing, commercialization, and appropriation of content across Australasia.