Marks & Spencer (M&S) has launched an innovative collaboration with the Football Association (FA), the Scottish Football Association (SFA), the Football Association of Wales (FAW), and the Irish Football Association (IFA).
The Marks and Spencer Group is a significant British international store that focuses on selling apparel, cosmetics, household products, and food products. Its headquarters are in London, England.
The multi-year agreement covers both inventory levels and content integrations and is aimed at the brand’s M&S Food segment. Stars from England’s, Scotland’s, Wales’, and Northern Ireland’s national teams will predominantly be involved in programmes supporting a healthy balanced diet.
The very first intent-driven marketing campaign will debut in July, with installations and advertisements centred around footballers’ healthy lifestyle choices taking place at M&S retail locations.
A customised smoothie counter has already been installed at the England teams’ purpose-built St George’s Park training centre as part of the contract with the FA.
Stuart Machin, Chief Executive of M&S, said, “Today I’ll be writing to all our customers about this partnership and our aim to make a real difference to the health and inspire the next generation. By harnessing the influence of the players as role models, we want to encourage children and families to make healthier food choices through choosing Eat Well.”