Hästens and former tennis champion Maria Sharapova have collaborated to introduce Sleep to Perform, a talent program dedicated to developing the next generation of leaders throughout industries.
For over 170 years, Hästens has been committed to providing exceptional sleep experiences, enriching the lives of individuals with exceptional awake time, and helping to make the world an improved, more peaceful, optimistic, and loving place. To accomplish this mission, the globe’s leading bed brand has teamed up with world-famous Maria Sharapova to unveil the Sleep to Perform talent program, which will feature five selected talents from Culinary Arts, Fashion, Sports, and Visual Arts. Throughout her successful tennis career, Sharapova understood the importance of calibrating all aspects of performance to win on the court, and she desires to guarantee that emerging leaders get the best sleep possible in their own pursuits of excellence.
Since stepping down from professional tennis in 2020, Sharapova has dedicated her time to sharing the lessons she learnt and expertise she gained during her 20-year on-court career to assist others in accomplishing elite success in their own lives. Sharapova hopes that this program and partnership with Hästens will serve as a source of inspiration for emerging leaders.
Hästens and Sharapova will collaborate to motivate and encourage a handpicked group of talents in a variety of fields by giving them the opportunity and support they need to feel and perform at their best every day, allowing them to reach their full potential. The program is based on the idea that quality sleep allows people to live the lives they desire by benefiting both the body and the soul. Maria, a long-time Hästens customer, has thoughtfully considered these important synergies.
On the development, Maria Sharapova said, “My love for Hästens goes back to 2004 when I went to the store in Los Angeles with my first big paycheck from a tournament I won. I had the most amazing experience. It was quite an investment at the time for me, but nonetheless, I still sleep on that bed to this day, so it shows how much love I have for Hästens beds and passion and history. I am fascinated by the process of how beds are made because of the exceptional quality that it represents.”
“Sleep is essential to performance regardless of industry or where people may be in their careers. My first big purchase after a tournament win was a Hästens mattress and even though it was an investment, it was one of the most important purchases of my career. As I focus my post-playing career on helping others achieve elite performance in their lives, I wanted to partner with Hästens to help broaden the way we think about performance with the understanding of how vital sleep is to everyone in every industry.”
Jan Ryde, CEO of Hästens, said, “At Hästens, we are on a mission to make the world a better place and make people’s lives better by providing the best beds and adjacent products for sleep. Collaborating with Maria Sharapova on the Sleep to Perform program is an amazing opportunity for everyone involved. Her unwavering dedication to excellence and performance perfectly aligns with our values and vision. We are excited to support these talented individuals and showcase the profound impact of quality sleep on achieving one’s full potential.”