German football legend Manuel Neuer has entered into a long-term partnership with oral care brand happybrush, taking on the dual role of brand ambassador and strategic partner as the company looks to accelerate its growth and strengthen its position in the consumer health market.
The agreement moves beyond a traditional athlete endorsement model, with the Bayern Munich and Germany goalkeeper set to play an active role in shaping the company’s future. In addition to fronting marketing campaigns, Neuer will contribute to product innovation, brand development and strategic initiatives aimed at expanding happybrush’s reach in the competitive oral care sector.
The partnership was facilitated by global sports marketing agency SPORTFIVE, which has managed Neuer’s commercial rights since 2024. It also includes the backing of SevenVentures, the investment arm of ProSiebenSat.1, which has committed a seven-figure media investment to support nationwide campaigns across television, streaming, digital platforms, social media and retail channels.
Manuel Neuer, Germany National Team Goalkeeper, said, “As a professional athlete, I place great importance on health, quality and consistent routines in everyday life – and oral health plays an important role in that. happybrush combines effective technology, modern design and sustainability in a way that immediately convinced me, as did the numerous awards its products have received. I am very much looking forward to actively shaping the further development of the brand and future products.”
Stefan Walter, Co‑Founder of happybrush, added, “Manuel Neuer stands for precision, peak performance and a conscious lifestyle – values that fit our brand perfectly. What makes this partnership particularly valuable for us is that he is not only involved as a brand ambassador but also contributes strategically to shaping happybrush. Together with SevenVentures as a strong media partner, we are creating the media reach needed to take the company to the next level.”
Florian Hirschberger, CEO of SevenVentures, shared, “By leveraging the extensive reach of ProSiebenSat.1, we aim to help happybrush further increase its brand awareness across a broad market. With Manuel Neuer, happybrush has gained an exceptionally strong brand ambassador. We are very pleased about this partnership and look forward to our joint campaign.”
Bastian Steineck, Senior Director Athletes at SPORTFIVE, continued, “The fact that Manuel Neuer is involved with happybrush as a strategic partner with an entrepreneurial mindset is a prime example of how athletes interpret their role in a modern way. The most successful personalities in sport are nowadays no longer just advertising faces delivering reach and popularity – they are credible co‑creators of brands. That is precisely why we are particularly proud of this partnership, because it deliberately goes beyond a classic testimonial model. The strong alignment of values and visions between Manuel Neuer and happybrush makes this collaboration especially powerful.”
Founded in 2016, happybrush has emerged as one of Germany’s leading oral care brands, selling more than 25 million products through over 40 retail partners. Its portfolio includes electric toothbrushes, toothpaste, mouthwash and other oral hygiene products.
The collaboration reflects a broader shift in sports marketing, where elite athletes are increasingly being integrated into business strategy and product development. By combining Neuer’s global profile with significant media support and entrepreneurial involvement, happybrush is positioning the partnership as a catalyst for its next stage of expansion.
