Reebok, an American footwear and clothing brand, has appointed Indian sport shooter Manu Bhaker as its brand ambassador in India, reinforcing the company’s renewed focus on performance training and athlete-led brand positioning in one of its key growth markets.
The American footwear and apparel brand will collaborate with Bhaker across integrated marketing campaigns spanning digital platforms, retail environments and on-ground activations. The partnership is designed to spotlight discipline, preparation and resilience, qualities closely aligned with both competitive shooting and Reebok’s evolving identity in the training and performance segments.
Reebok stated that the association forms part of its broader strategy to strengthen its footprint in high-performance categories while expanding distribution and consumer reach across India. The brand has been sharpening its emphasis on serious training, moving beyond lifestyle positioning to reinforce credibility within the fitness ecosystem.
Commenting on the collaboration, Manu Bhaker said, “Every result begins long before competition day. Training, focus, and belief shape everything I do, and that’s what connects me with Reebok. I’m proud to represent a brand that stands for preparation and backs athletes through every phase of the journey.”
Arjun Ramamoorthy, Brand Head, Reebok India, added, “Manu Bhaker represents the future of Indian sport – focused, fearless, and deeply committed to the work behind performance. As Reebok sharpens its focus on training and high-performance sport in India, this partnership reflects our belief in athletes who don’t chase shortcuts but show up prepared. It’s about empowering people to push further through training and self-belief.”
Bhaker is among India’s leading sport shooters, with multiple international podium finishes and Olympic appearances to her name. Her consistent performances on the global stage have positioned her as one of the country’s most recognisable Olympic athletes and a prominent figure in India’s expanding non-cricket sports landscape.
The agreement also reflects a broader shift in India’s sports marketing environment. While cricket has traditionally dominated endorsement portfolios, brands are increasingly investing in Olympic disciplines as consumer interest diversifies and global sporting cycles elevate athlete visibility.
For Bhaker, the partnership further strengthens a growing commercial portfolio that includes brands such as Golden Bullet and Dabur, expanding her presence beyond competition into mainstream consumer engagement.
Reebok’s latest ambassadorial appointment underlines its commitment to authentic athlete partnerships while leveraging the rising profile of Olympic sport in India to drive deeper consumer resonance and category growth.
