The prominent Premier League team, Manchester United have partnered with the global blockchain unit, Tezos in a multi-year deal. Through this association, the Red Devils have appointed the technology firm as their official blockchain and training kit partner.
Through this partnership, Tezos will witness significant brand reflection on the franchise’s men’s and women’s training jerseys. The Tezos featured training kit would be worn ahead of the match against Southampton by the first-team squad. In addition to this, the Web3 technology unit will pledge to continue with donations to the Manchester United Foundation in its native currency ‘tez’ to promote the development of the local community. Lastly, this collaboration will generate new and exclusive fan engaging activities on the Tezos Blockchain to create a unique experience for them.
On this partnership, Edward Adlard, the Head of Adoption and Business Development, Tezos Ecosystem, said, “Throughout its history, Manchester United has constantly evolved, with the support of its huge and diverse global community of fans and partners. Tezos will enable Manchester United to use blockchain and Web3 to transform fan, player, team, and partner engagement. The decision by the world’s greatest football club to select Tezos as its blockchain of choice is further validation that thoughtful design paired with strong security, low gas fees, and community-led innovation are the essential factors driving the next wave of adoption in the new digital revolution.”
Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships, also commented on this long-term partnership and said, “This is a hugely exciting partnership for Manchester United because it aligns us with one of the most advanced, reliable and sustainable blockchains in an area of technology which promises to truly revolutionise the way that everyone, including the Club and our fans, can interact. We are especially pleased to be partnering with one of the most eco-friendly blockchains, using technology that is energy-efficient, limits carbon emissions and lowers costs, consistent with the Club’s wider efforts to promote environmental sustainability.”
She further added, “Partnerships are at the core of our strength as a club, supporting the drive for success on the pitch, and we are delighted to welcome Tezos as the latest industry leader to join our family of partners.”