Manchester United FC, the Premier League (PL) giant, have inked a sponsorship extension with the video game company, Konami Digital Entertainment B.V.
As part of the deal, the brand will remain the club’s official video game partner. Konami will continue to own several commercial rights, such as player access, media opportunities, and the incorporation of official club branding, imagery, and recreation in the eFootball series.
The Red Devils have experienced numerous on-field accomplishments throughout the five-year collaboration period, including two domestic cup victories.
Florence Lafaye, Commercial Director at Manchester United, said, “We are delighted that Konami will continue as a key member of our family of partners and we are excited about the opportunities our involvement with the eFootball series brings. Our long-standing partnership has enabled the club to engage meaningfully with new and younger audiences as well as showcase the Manchester United brand in the digital entertainment world, an important sector for us as we look to the future.”
Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented, “It is very exciting to be announcing an extension to such a successful partnership. Manchester United are truly one of the giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal. To have secured a bright future that will include a multitude of commercial rights and activations is fantastic for Konami and for the eFootball series. We endeavour to keep evolving our product to bring the best user experience possible.”
Moreover, to honour the continuation of its connection with United, Konami is offering one lucky fan the opportunity to win two tickets to every league and domestic cup men’s home game at Old Trafford during the 2024-25 season.
In addition, to bring millions of eFootball users closer to the action, an in-game promotion will be launched to celebrate the expansion.
Recently, Man United’s front-of-shirt sponsor, Qualcomm Technologies, also extended its ties with the team until 2029.