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Manchester United join hands with Extreme Networks

Through this collaboration, the networking firm will install Extreme Wi-Fi 6 services at Old Trafford.

The Premier League (PL) franchise, Manchester United, has roped in association with the networking unit, Extreme Networks in a multi-year partnership. The veteran club appointed Extreme Networks as its official Wi-Fi network solutions and analytics provider.

Through this collaboration, the networking firm will install Extreme Wi-Fi 6 services at the home stadium of the club, Old Trafford, to enhance the global fan experience, reliable internet connectivity and low latency digital distribution. In addition to this, the technology company will deliver live network analytics to promote customized and informed planning for exclusive fan engagement and venue decisions. Through this association, both parties will work effortlessly to elate the network coverage and wireless speed of the historic stadium to provide state-of-the-art exposure to the football devotees.

Collette Roche, the Chief Operating Officer of Manchester United commented on this deal and said, “Our collaboration with Extreme Networks is an important step in our drive to enhance and modernize the in-stadium fan experience at Old Trafford, opening up exciting opportunities for the Club to deliver next-generation digital services to fans on matchdays and to visitors throughout the year. Old Trafford is known as The Theatre of Dreams because of its 112-year history of triumphs and dramas. With experience working with other iconic venues around the world, Extreme will help us keep our stadium up to date while preserving the character that makes it unique. Providing fast, reliable Wi-Fi to fans, underpinned by cutting-edge analytics to optimize performance, is a crucial part of that process.”

Ed Meyercord, the President and CEO of Extreme Networks, gave his insights on this smart partnership and said, “Speed, precision and performance are equally important on and off the pitch, and Manchester United is investing to make the stadium experience just as impressive as the match itself. We’re thrilled to partner with one of the world’s most celebrated sports clubs to provide the technical DNA that will forever change the way fans experience Old Trafford. We believe the combination of Extreme’s Wi-Fi 6 and analytics will provide the insights and scale required to ensure success and that fans won’t miss a beat.”

Extreme Networks has recently held ties with some popular sports leagues to upgrade its brand portfolio. Some notable names include MLBNFL, and NHL.

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