Manchester United, one of the world’s most renowned football clubs, have inked a partnership extension with Apollo Tyres, an Indian multinational tyre manufacturing company, for an additional three years.
This extended relationship demonstrates Apollo Tyres’ dedication to excellence, innovation, and shared values with United. Over the years, the collaboration has allowed both institutions to interact with millions of passionate fans across the world, producing compelling campaigns and providing outstanding value both on and off the pitch.
Apollo Tyres’ brand equity has increased significantly since the collaboration began 12 years ago, owing to to the global exposure and emotional connection connected with Manchester United’s dedicated fan base. The alliance has improved Apollo Tyres’ reputation, built consumer confidence, and strengthened its position as a premier tire producer.
The three-year agreement will include exclusive branding rights, co-branded fan experiences, digital content partnerships, and the grassroots football project, which aims to inspire and nurture young football talent while encouraging diversity and community participation.
Omar Berrada, Chief Executive Officer at Manchester United, said, “We’re delighted to extend our successful partnership with Apollo Tyres, a valued and long-standing member of the Manchester United family. During our 12-year relationship, we’ve not only created impactful global campaigns but also delivered meaningful initiatives at the grassroots level, from youth development to sustainable infrastructure. As we move into this next chapter, we look forward to continuing to build on our shared legacy – driving further engagement with our fans around the world and creating lasting value, both on and off the pitch.”
Neeraj Kanwar, Vice-Chairman and MD of Apollo Tyres Ltd, said, “We are thrilled to continue our association with Manchester United, a club that embodies passion, performance and global reach. Our partnership has been instrumental in amplifying our brand equity by aligning with a club that represents passion and perseverance. Together, we will strive to create even more exciting experiences for fans, leverage new opportunities in digital and on-ground engagement, and strengthen our brand presence across key markets. We are also excited to expand our impact through a grassroots football initiative that aims to nurture young talent and promote access to the sport at the community level.”
The news comes after the United men’s first-team players visited Mumbai in May. Andre Onana, Diogo Dalot, and Harry Maguire came to India to formally launch and kick start activities for the fifth season of the ‘United We Play’ project, as well as connect with fans and talk to the media.
