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Manchester United appoint Qualcomm as official global partner

Some of the globe's elite smartphones, gaming devices, connected cars, PCs and smart wearables are powered by Snapdragon platforms.

The Premier League outfit, Manchester United have inked a multi-year global strategic partnership with Qualcomm Technologies, which will also feature the Snapdragon brand. 

Some of the globe’s elite smartphones, gaming devices, connected cars, PCs and smart wearables are powered by Snapdragon platforms. 

For the club’s fans at Old Trafford and around the globe, the two parties involved will produce events and new experiences in this association. 

In this partnership, Manchester United will be receiving assistance from Qualcomm Technologies to enhance mobile connectivity at the home stadium to elevate the fan experience on match days. 

Victoria Timpson, CEO Alliances and Partnerships at Manchester United, said, “Snapdragon platforms will enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.

“Manchester United has always pushed boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”

Speaking on the collaboration, Don McGuire, SVP and CMO of Qualcomm Incorporated, said, “We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport.

“We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”

In the previous month, the Red Devils signed new deals with Sportsbreaks and DXC Technology.

In the previous edition of the English top-flight, Manchester United failed to secure a place in the top four of the points table. The club will commence its Premier League 2022/23 campaign on August 7 against Brighton at Old Trafford.

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