Manchester United, one of the world’s most renowned football clubs, have announced a new partnership with Elevate, ahead of the 2026-27 season, to improve matchdays.
With this deal, the brand has become the club’s first-ever official hospitality partner. The new relationship broadens United’s official hospitality offerings, providing supporters more options and unique ways to enjoy matchdays.
Fans can now personalise their hospitality experience, with options including exquisite dining, a comfortable pub-style setting, an in-venue experience at Old Trafford, or a pre-match restaurant in the city centre.
Elevate will also grant access to a limited number of amazing fan experiences, such as behind-the-scenes stadium tours, on-field pictures with the first team, and exclusive Q&A sessions with club luminaries. The end result is a more adaptable, unique, and personalised way for spectators to enjoy Old Trafford on matchdays.
United’s collaboration with Elevate is part of the club’s broader effort to provide additional options and flexibility for fans on matchdays. Beyond the premium matchday offers, the Elevate deal will provide chances to present select tickets and experiences to community organisations and local charities, bringing unforgettable Old Trafford memories to more fans.
Elevate will be the club’s new strategic partner, offering best-in-class expertise in sports and entertainment hospitality to help provide more choice, more tailored alternatives, and better experiences for United supporters.
Marc Armstrong, Chief Business Officer of Manchester United, said, “We’re delighted to welcome Elevate as our Official Hospitality Partner. With a proven track record of delivering high-quality, premium matchday experiences, Elevate will help us broaden our hospitality offering, providing greater choice for fans who want it, alongside our broad range of general admission options.”
Flavil Hampsten, President of Venue Sales at Elevate, said, “At Elevate, our expertise is delivering best-in-class hospitality and creating unforgettable matchday experiences for fans. We are delighted to partner with such a historic club as Manchester United and are excited to help take the club’s hospitality to the next level in a way that respects the club, its supporters, and Old Trafford’s unrivalled matchday atmosphere.”
