The two parties involved initially signed the deal in early 2021. Since the commencement of the partnership, as the official LED display partner of the team, Unilumin supplied the new ‘Supersized LED’ two-tier digital display system that has been installed at the Eithad Stadium.
The enhanced outdoor LED display technologies have enabled the team to use the space for messages from the club and its partners. The new system provided a top-notch picture quality along with an enriched exposure than a traditional LED system.
The facility of consuming content from the LED displays depending on weather conditions and camera angle has been provided courtesy of the smart features executed during the partnership.
Manchester City and Unilumin will prolong to collaborate on new technological enhancements due to the partnership extension.
Speaking on the renewal, Scott Munn, Chief Executive Officer, China, City Football Group, said, “We are delighted to announce the renewal of our partnership with Unilumin Sports. Their world-leading technology and expertise has allowed Manchester City to implement an exciting new platform and provide greater value and global impact for our partners and engage with our fans around the world.
“The team at Unilumin has impressed us with their passion for new ways to innovate, a value we prioritise highly within our club and wider organisation. We look forward to continuing to develop our relationship, share further expertise and continue our investment into the infrastructure of the Etihad Stadium.”
Tiger Lin, the President of Unilumin Group, said, “We had a pleasant cooperation with Manchester City in the past year. And we will use Unilumin integrated Metasight solutions to bring the ultimate audio-visual experience to fans around the world. I also hope that we will continue to strengthen cooperation, add brilliance to sports industry, and pass on the spirit of sports to tens of thousands of people who love sports.”
On the English top-flight points table, the defending champions have acquired the second spot with 17 points so far. The team will be next seen in action in Manchester Derby on October 2.