Manchester City sign regional partnership with LeoVegas Group

The collaboration represents an important step forward in LeoVegas' strategy of reaching out to a larger global audience.

The Premier League club, Manchester City have announced a new regional partnership with a Swedish mobile gaming firm and provider of online casino and sports betting services, LeoVegas Group. With this deal, the firm is all set to be labelled as the club’s official betting partner for both Europe and Canada.

For the ongoing 2022/23 season, the company’s logo will be featured on the men’s first team training kit sleeve. Along with this, the logo will also be visible throughout the in-stadia assets at both the Etihad Stadium and the Academy Stadium.

Moreover, the collaboration represents an important step forward in LeoVegas’ strategy of reaching out to a larger global audience.

Dina Ahmad, Vice President of Global Partnership Sales at City Football Group, said, “Manchester City are pleased to welcome LeoVegas Group as our newest partner. We look forward to working together to bring fans and customers even closer to the club. Additionally, we are excited that this new partnership will also help spark further growth across Europe and Canada and allow us to continue reaching audiences around the world.”

Furthermore, both the included parties have stated that they will look to generate some extra excitement around the sport by making co-branded content with both the men’s and women’s first teams. LeoVegas customers will also gain entry to matchday experiences.

Gustaf Hagman, CEO of LeoVegas Group, said, “LeoVegas Group is proud to be entering into this partnership with Manchester City and excited to be able to offer our customers unique experiences with the club. Manchester City is colossal in the sport, with the same leading mentality as LeoVegas; this collaboration is an opportunity for LeoVegas to build further brand awareness to support our global growth.”

On the field, the team is performing exceptionally well with a victory over the Spanish team, Sevilla FC in the UEFA Champions League 2022-23 match day one. The Premier League giants next go against Tottenham Hotspur on September 10.

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