The Premier League (PL) team, Manchester City FC (MCFC) have inked a new multi-year partnership with Betway, the online betting and gaming entity.
With this deal, Betway has become the club’s official global betting partner. Additionally, Man City have also joined numerous sports teams that the brand has sponsored, including Arsenal, New Jersey Devils, Atletico Madrid, and more.
Leading members from both entities were present for the renowned New York Stock Exchange bell-ringing event, which was held as part of the club’s preseason tour of the United States to commemorate this momentous agreement.
Ferran Soriano, CEO of City Football Group, said, “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Neal Menashe, Super Group CEO, commented, “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that out Betway brand reaches fans in all corners of the globe.”
During the collaboration, Manchester City and Betway will work together on a variety of activations and unique content possibilities, as well as displaying the brand on digital and in-stadium assets.
Manchester City and Betway will also collaborate to educate all players, coaches, management, and staff with comprehensive, cutting-edge training on all necessary standards of conduct pertaining to betting integrity and responsible gambling.
Few days back, the club also inked a partnership with Italian fashion firm, C.P. Company.