The Premier League outfit, Manchester City have penned down a global partnership with the renewable energy and sustainable development company, Masdar. Following this association, Masdar has been labelled as the official partner of the club.
As part of the agreement, Manchester City and Masdar will now be collaborating on a range of partnership activations. The association includes the launch of a new global campaign aiming to raise awareness about the importance of climate action due to climate change.
The campaign is scheduled to take place from January 15-19 at the Abu Dhabi Sustainability Week (ADSW), which is a leading platform for accelerating sustainable development. Masdar is set to become a global clean energy powerhouse to expand its project to over 50GW total capacity by 2030.
Speaking on the occasion, Stephan Cieplik, Senior Vice President of Global Partnership Sales, said: “At Manchester City, we have a commitment to grow sustainably and responsibly, whilst recognising that the Club has the ability to use its voice to encourage the communities we connect with to do more. In recent years we have made significant progress within this area. We also know that a sustainable future can only be achieved by working together collaboratively with partners and fans and we’re delighted to welcome Masdar as an Official Partner today to join us on this journey.”
Adding to it, Mohamed Jameel Al Ramahi, Chief Executive Officer of Masdar, said: “Climate change is the defining issue of our time, which affects us all. By working together to raise awareness, educate and take action, we can turn this global challenge into an opportunity. Manchester City Football Club is one of the biggest names in world football and Masdar is now one of the biggest players in clean energy, by working together across different activities and initiatives, we can play our part in delivering a sustainable future.”
Masdar is a UAE-government-owned renewable energy company that emerged as a global leader in clean technologies and sustainable development. It mainly focuses on the development of renewable energy projects across the Middle East and North Africa, but it also has a presence in almost 40 countries worldwide.
Manchester City have also signed a partnership deal with the luxury hotel brand, Emirates Palace and labelled it as the official hotel partner.
On the field, Manchester City will be facing Swindon Town in the FA Cup third round, scheduled on January 8. The Cityzens are currently sitting at the top of the Premier League table, collecting 53 points from their 21 league games.