Manchester City on Monday announced about signing a new sponsorship deal with Noon.com, a Saudi based online marketplace, that will help to boost the marketing and branding strategy in the Middle East.
The largest GCC e-commerce company that has entered into a regional partnership with the club, will also become City’s Official Online Marketplace Partner in the Middle East. Under the partnership, there will a number of scopes that will open for the marketing operations. In addition to the use of matchday and digital assets, a collaboration on a range of fan engagement campaigns, joint projects with local businesses and customers will be launched to enhance its public reach in the rest of Middle Eastern areas.
Stephan Cieplik, Senior Vice President of Global Partnerships Sales, City Football Group, expressed his delight on the partnership and was impressed by the team’s vision to serve for the customers and businesses in the Middle East. He adds, “The Club has a passionate and engaged fanbase in the region and we’re pleased that noon.com will be joining us as we continue on this journey,” as both the parties look forward on the exciting partnership.
Noon.com, that aims to become the leading digital platform in the Middle East providing world-class standards of customer service and tools, will look forward to enable local businesses in order to help them expand their offering online and support their growth and success in the region.
Speaking on the collaboration, Ali Kafil-Hussain, Chief of Staff at noon.com, says that “This partnership with Manchester City, is a proud moment for noon,” as with this the company is set to reach new heights given the teams popularity in the region. “This is a vote of confidence not just in our platform but in our sellers, customers, and team. I’m excited to see this partnership grow,” he adds.
The Premier League topper, that recently released its financial records of the year preceding with loss of £126 million due to the pandemic, has amassed over 20 regional partners who previously added Chinese digital payment company Alipay in January this year.