The defending Premier League (PL) champions, Manchester City FC have developed a multi-year local partnership with Jacob & Co., a luxury watchmaking company.
The local association will bring together two companies known for their precise precision, cooperation, and inventiveness, as well as a shared dedication to delivering unique experiences for fans and consumers in Manchester and throughout the world.
Jacob & Co., the local partner of Man City, will produce a line of limited edition co-branded watches that draw inspiration from memorable Manchester City moments. The unique timepieces will be expertly made to order in a custom size using opulent materials like titanium, ceramic, and rose gold, fusing the club’s innovative spirit with the product innovation of Jacob & Co.
As part of the agreement, Jacob & Co. will also be offering a number of Man City hospitality packages, such as ‘The Icon Experience’ and ‘Champion’s League VIP Away Trips,’ as the team continues to offer distinctive European away trip experiences to visiting City supporters and immersive hospitality experiences to football enthusiasts at the Etihad Stadium.
Jonathan Lingham, Director of Commercial and Fan Support at Manchester City, commented, “We’re pleased to announce our new local partnership with Jacob & Co. This partnership will help to elevate our existing fan experience and supplement our current hospitality offering to continue to provide unparalleled experiences to our home fans and travelling supporters. We’re looking forward to working with the Jacob & Co team in the upcoming season and beyond.”
Benjamin Arabov, CEO of Jacob & Co, said, “Our fandom in the sports world continues to grow tremendously, especially in football. This partnership is the perfect opportunity for Manchester City fans to experience our ultra-premium custom products while representing their favourite city, team, and players.”
Recently, the club also inked a sponsorship extension with its long-term partner and the video game developer, Electronic Arts (EA) Sports. Along with this, the unit also scored commercial ties with Corpay and Yili Group.