The Premier League (PL) champions, Manchester City have developed a new collaboration with RISE Worldwide, India’s premier sports management and consulting agency.
The arrangement will see RISE Worldwide represent the club in India, focusing on discovering and revealing tailor-made brand partnerships with one of football’s most successful and biggest franchises. This collaboration provides an unmatched platform for brands in India to engage with Man City’s rapidly expanding fan base.
The cooperation highlights India’s potential as a priority market for Manchester City.
Nikhil Bardia, Head of RISE Worldwide, said, “Manchester City is one of the biggest clubs in the world, and we are honoured with the opportunity to engage and enable partnerships for them in India. We aim to identify and engage in long-term partnerships that will drive business growth and contribute to the development of football.”
With this strategic agreement, RISE Worldwide, with its extensive experience, continues to create effective ties throughout the market.
In 2024, RISE Worldwide also partnered with the apex body of cricket in England and Wales, the England and Wales Cricket Board (ECB).