The Premier League (PL) champions, Manchester City have inked a new multi-year partnership with the global banking technology firm, Veritran.
The agreement has been signed to quicken the payment process across many sectors. Veritran has teamed up with Manchester City in an effort to greatly improve the payment process in a number of areas.
Welcome to the Man City family, Veritran 🤝
— Manchester City (@ManCity) January 23, 2025
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In order to improve the fan transaction process in important areas like ticketing, memberships, and registrations, Veritran, the club’s official fan identity partner, will be combining its technology with Man City’s current infrastructure.
The goal is to enhance the fan experience while buying tickets for matchday games and club deals like stadium tours.
Kaitlyn Beale, VP of Global Partnership Sales at City Football Group, said, “As a club, we strive to be at the forefront of cutting-edge technology and innovation in order to further enhance our solutions-based infrastructure and help us continually improve our processes for fans. We are excited by Veritran’s products and solutions and we look forward to working with them to implement this technology over the next few years.”
Veritran has a proven track record of offering technological solutions to businesses and customers to enhance the digital payment experience, with over 50 million users worldwide.
Veritran, which has operations in the United States, Latin America, and Europe, intends to grow its influence in the United Kingdom as a partner of one of the country’s most prominent clubs.
Marcelo Fondacaro, CCO at Veritran, said, “At Veritran, our mission has always been to simplify and elevate digital processes. Becoming a partner of Manchester City, a club that shares our passion for innovation and excellence, allows us to bring that expertise to the sports world. This collaboration represents a groundbreaking achievement for Veritran, as we proudly become one of the first LatAm tech companies to partner with Manchester City. With Veritran’s proven expertise and the club’s commitment to excellence, this partnership will further enhance Manchester City’s technology infrastructure, creating smoother, more connected, and more enjoyable interactions for fans worldwide.”