The Premier League (PL) champions, Manchester City have inked a sponsorship agreement with viagogo, the world’s leading ticket marketplace.
The agreement was signed to provide fans worldwide with new ways to watch and experience live men’s and women’s sports. This multi-year deal will see hospitality tickets from the club’s existing hospitality allocation for men’s home games, as well as tickets for women’s games, made available directly on viagogo.
Viagogo operates in 195 countries and 33 languages, allowing City supporters all around the world to acquire these tickets safely and securely.
Each ticket offering will include the ‘official partner’ label, providing fans confidence in their purchase. viagogo will also allow fans to relist their tickets if they are no longer able to attend in accordance with the sale terms and restrictions.
The association with viagogo expands the club’s current ticketing and resale infrastructure by providing another reliable distribution mechanism for supporters to readily obtain hospitality tickets. viagogo will provide fans with a streamlined ticket-buying experience while also collaborating with the club to promote safer ticket purchasing behaviours.
In addition, Man City will collaborate with viagogo to use the platform’s substantial data analytics on ticket purchase behaviours to acquire a greater knowledge of the city’s local and worldwide fans, allowing the club to adapt future ticketing solutions and services to better serve supporters.
Danny Wilson, Managing Director, Manchester City Operations, said, “We’re pleased to welcome viagogo as an Official Partner of Manchester City. By working closely with viagogo throughout this partnership, we will be able to offer a secure, safe option for fans to purchase hospitality in this way, improving access and best practices along the way alongside our current ticketing infrastructure.”
Matt Drew, International Business Development Lead, viagogo, said, “Manchester City understands the importance of its supporter base both in the UK and across the world and our global platform will provide powerful data to enhance the club’s understanding of existing and further potential fans. Our goal is to enable more fans to enjoy the unbeatable live experience of matchday attendance with a safe, secure, and seamless experience, while helping our partner further expand their global reach. This partnership also highlights the benefits of viagogo’s direct issuance strategy, enabling Manchester City to distribute ticket inventory directly on the platform, giving fans more choice to see world-class football.”