The Premier League (PL) champions, Manchester City, have solidified their partnership with ABeam Consulting, a leading management consulting firm based in Tokyo.
The multi-year extension sees ABeam continue to provide strategic guidance and expertise to the club’s operations in Japan.
The partnership, which began in 2021, has already proven fruitful for both organisations. ABeam has played a pivotal role in Manchester City’s growth and engagement in the Japanese market, offering insights into customer behaviour, market trends, and business development opportunities.
Tom Boyle, VP of Partnerships at City Football Group, expressed his enthusiasm for the renewed partnership, stating, “We are extremely pleased to renew our regional partnership with Abeam Consulting Ltd, having worked together successfully since 2021.
“With last year’s pre-season tour and the recent stop in Tokyo on the 4-in-a-row Trophy Tour, Manchester City’s brand presence in Japan has seen tremendous growth and the expansion of our partnership with Abeam Consulting is a fantastic opportunity to build on this momentum.”
“Our collaboration with Abeam Consulting has proven valuable to the club and we look forward to seeing what the future holds for our regional partnership.”
Takahiro Yamada, President and CEO of ABeam Consulting Ltd., added, “We have renewed our contract with Manchester City FC as their Official Management Consulting Services Partner. The partnership between Manchester City FC, one of the world’s top teams, and ABeam Consulting, a comprehensive consulting firm from Japan and Asia, brings new value to the sports business through the use of digital technology.
“By leveraging the knowledge of both parties, we will continue to jointly develop innovative services and solutions that contribute to improving DX and CX not only for Japanese sports businesses, but also for all companies and organizations, and to develop and revitalize the Japanese sports industry.”
ABeam Consulting is a global leader in management consulting, specialising in business strategy, technology, and operations. With a strong presence in Asia, Europe, and the Americas, ABeam offers tailored solutions to help clients achieve sustainable growth and competitive advantage.
Manchester City’s partnership with ABeam Consulting is part of a broader strategy to expand their global footprint and engage with fans worldwide. The club has also partnered with other leading brands, including Corpay, EA Sports, Jacob & Co., Yili Group, Qualtrics, C.P. Company, Piing, World Wrestling Entertainment (WWE), JinkoSolar, and Quidd.
Man City’s title defence is gaining momentum, with a record of five wins and two draws placing them second in the Premier League, just one point behind rivals, Liverpool. As the league resumes after the international break, City will face Wolverhampton and Southampton. They’ll also battle Sparta Praha in the UEFA Champions League and Tottenham in the Carabao Cup Round of 16.
