The Premier League (PL) champions, Manchester City have inked a multi-year global partnership with Publicis Sapient, a digital business transformation company.
With this deal, the brand has been named as the team’s official digital business transformation partner. Publicis Sapient will support Manchester City’s ongoing digital transformation plan by enhancing the club’s digital ecosystem.
Using its completely integrated SPEED – Strategy, Product, Experience, Engineering, and Data & AI – capabilities, Publicis Sapient will collaborate closely with the team to maximise operations and raise Manchester City’s digital experience off the pitch.
As part of the collaboration, the Publicis Sapient brand will be prominently shown on pitch-side LED advertising at the Etihad and Joie Stadiums in the United Kingdom, as well as across the club’s social media channels.
Roel de Vries, Chief Operating Officer, City Football Group, commented, “As a Club, we are continuously working to strengthen our digital ecosystem. We are therefore delighted to welcome Publicis Sapient as the Club’s Official Digital Business Transformation Partner. “Through the new partnership, we will benefit from industry-leading software and innovative solutions that further reinforces our position at the forefront of technological advancement in the sport industry.”
Publicis Sapient is a digital business transformation company. The brand collaborates with global organisations to help them gain and maintain a competitive advantage in an increasingly digital world.
Nigel Vaz, CEO, Publicis Sapient, said, “We’re proud to partner with Manchester City on this transformative journey, harnessing our SPEED capabilities to deliver innovative, people-first digital experiences. Together, we are building a dynamic and future-ready digital ecosystem powered by data and AI, that enhances fan engagement and operational excellence. This partnership not only drives immediate value but also continues to support Manchester City for sustained success in an increasingly dynamic and digital sports landscape.”