The English Premier League club, Manchester City has partnered with the prominent real estate developer in the UAE, Aldar Properties PJSC. Through this association, the Abu Dhabi situated firm became the official real estate partner of the veteran franchise.
By this collaboration, the leading property management firm will utilize the brand and intellectual assets of the team to put forth and promote the residential projects in the eyes of the club’s followers. Aldar will gain brand reflection at the Ethiad Stadium in every match for the whole year and it will aim to engage the audience with exciting campaigns and unique events. Through this association, the sky blue squad would work with the investment firm to formulate new developmental plans on football education and real estate for its city.
In addition to this, the symbiotic partnership between the two notable parties will enhance the football landscape in Abu Dhabi and UAE while elating the fan experience and exposure.
Stephan Cieplik, the Senior Vice President of Global Partnership Sales at City Football Group commented on this deal and said, “As a Club, we are continually working to find new ways to engage with our global fanbase and offer unique experiences for our communities around the world. By aligning with Aldar, the Club will be able to further use the power of football to make an impact within the region and build on Manchester City’s growth in the UAE. The team at Aldar have impressed us with their vision and commitment to our shared values and we look forward to working together throughout this partnership on a host of exciting activations whilst showcasing their world-class real-estate projects in the region.”
Rashed Al Omaira, the Chief Commercial Officer at Aldar Properties also gave his insights on the association and said, “This is a very exciting partnership for us and one that will help us to bring Aldar closer to customers and investors in international markets and provide them with access to Abu Dhabi’s vibrant real estate market. This partnership will also promote and encourage sport in Abu Dhabi and will enable the next generation of UAE footballers to learn from some of the world’s top football coaches. We look forward to embarking on this exciting journey with Manchester City, and we hope that the 2020/21 Premier League Champions can add further silverware to their collection this season.”
Manchester City had a very successful month of January in terms of commercial decisions. Earlier in the month, the club penned down deals with Masdar and Emirates Palace. Post this, the club created history by generating more revenue than Manchester United for the season 2020/2021. Followed by this, it launched its third NFT collectible series.