Man City Esports, the digital arm of Manchester City Football Club, has announced a renewed partnership with the esports entity, Gen.G.
The partnership builds on the success of their initial collaboration in 2023. The two organizations are committed to pushing the boundaries of esports and delivering innovative fan experiences.
The extended partnership will focus on creating engaging content, hosting in-person events in South Korea, and leveraging the strengths of both brands to captivate audiences worldwide. Man City Esports’ strong performance in Fortnite and FIFA, combined with Gen.G’s dominance in titles like League of Legends, Valorant, and PUBG, creates a formidable alliance poised to redefine the esports landscape.
Gen.G, renowned for its world-class esports teams and player development programs, including the Gen.G Global Academy (GGA), brings a wealth of expertise to the partnership. The organization’s multiple global championships and consistent success in top-tier competitions solidify its position as an industry leader.
By combining the global reach and passionate fan base of Manchester City with Gen.G’s esports prowess, the partnership aims to create unprecedented opportunities for fans, players, and the esports ecosystem as a whole.