A smile makeover brand, makeO toothsi has roped in the Indian cricketer and star Rajasthan Royals (RR) player, Yuzvendra Chahal, for its new reel, which went live today on the cricketer’s and brand’s social media accounts.
Following Harbhajan Singh‘s ‘expert’ factor from last week to now Chahal’s ‘easiness’ on the field, cricket superstars continue to entertain the Indian audience as part of makeO toothsi’s #SmileKaChampion campaign by showcasing what makes them a Champion.
The reel begins on an anxious note with Chahal considering how to bowl a game-changing ball, but just as the suspense was about to reach its pinnacle, the 32-year-old breaks the strain with an innocent “itni tension?” (so much stress? ), “Aise nahi bante champion. Confuse nahi karte. Champion rakhte hai cheezein simple aur easy, jaise main aur mere makeO toothsi clear aligners” (Champions don’t confuse people, they keep things simple and easy, like me and my makeO toothsi clear aligners)” says the proverbial champion. The right-arm leg-break bowler then continues to wear the aligners while swiftly taking them off to grab a snack, demonstrating how simple the procedure is.
In an easygoing line that concludes the reel, Chahal asserts, “makeO toothsi clear aligners, easy peasy hai, tabhi toh smile ka champion hai” (makeO toothsi clear aligners, they’re simple to use, that’s what makes them a champion of smiles).
makeO toothsi has collaborated with cricket before too. Virat Kohli, the undisputed legend of cricket, and his wife Anushka Sharma serve as brand ambassadors for the company. The brand also acted as the ‘Great Smiles Partner’ of the Indian Premier League (IPL) team, Gujarat Titans in 2022. Not to forget the brand’s partnership with Ranveer Singh‘s movie titled ‘83‘, and their recurrent IPL advertisements this year that have inspired the audience to chant “easy, peasy, toothsi.”
Shuchita Wadhwa, Head Of Marketing & Founding Member, makeO toothsi, said, “makeO toothsi offers smile makeovers with a lifestyle twist to eliminate the fear that is associated with dental treatments. We continue to explore innovative methods to share information in a way that embodies the brand’s fun and quirky persona. After all, the way to your perfect smile should bring nothing but that to your face. Yuzi is an absolute star and it has been an immense pleasuring working with him.
“He brings a youthful, refreshing energy to the brand by sharing a simple message, ‘Champions keep things easy’. At makeO toothsi, our number one priority is to offer expert-backed, tech-forward innovations that make our clear aligners easy to wear, easy to remove and easy to continue going about your day without any hindrance.”