The majority of 2020 has been bloated due to the coronavirus pandemic, resulting in strict lockdown throughout India. With Unlock 4.0 being implemented in India, people are looking forward to resuming new normal and press the reset button along with following safety protocols. The arrival of the Indian Premier League comes around at the right time for people to press the restart button.
Keeping this situation in mind, MakeMyTrip has launched a new campaign- ‘Life Ka Karo Game On’. Having three IPL teams on board helps Make My Trip to start campaigns to inspire people to start resuming normal life and enjoy doing what they love by keeping safety protocols in mind. The campaign will be headed by players from Royal Challengers Bangalore, Mumbai Indians and Chennai Super Kings. Using digital platforms, players will be seen motivating their fans to celebrate life in this campaign.
The campaign will be aired on live television and social media platforms of the brand during the ongoing T20 tournament. The first commercial advertisement includes players from RCB, while the remaining promotional clips will be aired during the course of the tournament.
Make My Trip has also integrated a gaming package on the mobile application. This package will help fans to win daily prizes through contests and trivia related to the game of cricket.
Apart from prizes, the winners will be awarded unlimited reward points, and unlimited spending on anything travel. Winners of the daily run ‘predict and win’ contest will also get an exclusive chance to virtually interact with their favorite star players.