The professional football competition in the United States, Major League Soccer (MLS) has announced a partnership renewal with The Home Depot.
Following the multi-year extension, The Home Depot continues to be the official home improvement retailer of the MLS.
As per the renewal, both bodies will continue to work on putting emphasis on synergizing the new fan segments with this sport, as football is becoming more popular in the North American region.
Through this extension, the home improvement retailer will be given a prominent base to provide brand storytelling to its fan base by possessing activations which will be working on a national level throughout the year.
Jen Cramer, MLS EVP of Partnership Marketing, commented, “The Home Depot continues to be an invaluable ally and Major League Soccer couldn’t be prouder to announce an extension of our partnership. The Home Depot’s longtime commitment to the sport has always allowed fans to engage with MLS through unique experiences and activations. We look forward to collaborating with The Home Depot for many years in connecting with consumers and soccer fans on a deeper level.”
Heather Dade-Themelis, The Home Depot’s Senior Manager of Sports Marketing said, “The Home Depot is extremely proud to extend our partnership with Major League Soccer and continue to grow together, as we have for the last 15 years. As we witness this 28th season of MLS, we remain committed to the future of soccer in North America, and we are excited to show our support to its amazing fans and our loyal customers.”
Founded in 1978, The Home Depot, Inc., commonly known as Home Depot, is a multinational American home improvement retailer that offers a variety of goods and services, such as renting vehicles and selling tools, building supplies, appliances, and other items and it is the biggest retailer of home furnishings.