The leading football tournament in North America, the Major League Soccer (MLS) and the Major League Soccer Players Association (MLSPA) have teamed up with Sweet, a leading digital collectible platform.
The deal has been inked to introduce MLS QUEST, a fresh approach for fans to collect their favourite MLS moments, follow their favourite players and teams, and acquire exclusive MLS rewards.
MLS QUEST is a video-based collector challenge in which fans seek for official MLS QUEST Pick Up Zones to collect “Key Play of the Game Medallions”, accomplish missions, and uncover rewards and experiences.
Fans will have an easy and entertaining method to acquire incentives and immersive VIP experiences with MLS QUEST, which is the first time MLS memorabilia will be available in video form. MLS QUEST, which can be played for free both online and in person, offers players the chance to interact with other MLS fans across the world, make friends, and compete socially to get access to special MLS league and club-based activities.
Chris Schlosser, MLS SVP of Emerging Ventures, commented, “At MLS, we continuously strive to grow our fan base and elevate the fan experience. With MLS QUEST and our partnership with Sweet, we’re excited to offer a unique collectible challenge that embodies our commitment to cutting-edge digital innovation.”
Fans can take part for free by visiting official MLS QUEST Pick Up Zones, which can be accessed both online and in person across North America.
Tom Mizzone, CEO of Sweet, said, “MLS QUEST introduces the next era of sports memorabilia by unlocking next-level rewards from their favorite teams and players when fans collect league and team-branded medallions that ‘come alive’ to feature key plays from their favorite teams and players. We’re turning collecting into a quest that challenges each fan’s knowledge of the sport, allows them to collect and trade for incredible plays, and play together to unlock even more rewards.
“The platform leverages the latest in innovative blockchain-supported elements to confirm authenticity and unlocks a whole new world of experiences for soccer and MLS fans.”