The professional baseball tournament, Major League Baseball (MLB) has unveiled a new partnership with the online ticketing firm, SeatGeek.
With this alliance, SeatGeek has been named the official ticketing partner of the American baseball competition.
According to Forbes, the deal is worth $100M in revenue sharing. Following the partnership, the online ticketing company will merge baseball ticket barcodes that will help the fans to re-sell the tickets on the platform, also it will give analytics to the MLB to tap its new demographics.
SeatGeek is an online mobile focussed ticket platform that helps people to buy and sell tickets for live sports, concerts, and theatre events. The company was founded by Jack Groetzinger and Russell D’Souza in 2009 and is based in New York. The company has been serving as the official ticket provider to some important US-based tournaments like National Football League (NFL), National Basketball Association (NBA), and the National Hockey League (NHL).
Noah Garden, Chief Revenue Officer, MLB said, “SeatGeek is a data-driven company that is relentlessly focused on improving the fan experience from purchase to post-game. We’re eager to tap into SeatGeek’s extensive user base across numerous categories to reach an even wider audience of potential attendees.”
Russell D’Souza, Co-Founder, SeatGeek said, “Baseball is the largest spectator sport in the world in terms of total attendance, and the nature of the league’s 162-game season makes it ripe for innovation on the ticket resale side of the business. With MLB, we get a chance to re-imagine what the ticketing experience is like while bringing new fans to the ballpark.