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Major League Baseball forges multi-year partnership with NFP

NFP has been named Major League Baseball’s official partner and official commercial insurance broker.

The professional US baseball tournament, Major League Baseball (MLB) has announced a multi-year partnership with a property and casualty broker and benefits consultant, NFP.

As part of the deal, the brand has been named the league’s official partner and official commercial insurance broker.

The collaboration will grant the NFP unique marketing rights and designations for the insurance brokerage segment, connecting the brand to the league and its fans. It will also have access to distinctive experiences throughout the season, which will help to strengthen essential connections.

Major League Baseball Executive Vice President, Sponsorship Sales Bill Morningstar, said, “This includes our valued relationship with NFP, which has been essential to our efforts to manage risk for more than 30 years. We’re proud to add another dimension to our relationship with this multiyear partnership.”

NFP CEO Doug Hammond, commented, “We’re proud of the work we’ve done to support Major League Baseball’s growth and we believe we can go further by providing additional data, analytics and risk management solutions that align with the league’s various needs.”

NFP CMO Eric Boester, said, “Major League Baseball excels at reaching its fan base in innovative ways that align with NFP’s goals. We look forward to the opportunities this partnership creates as NFP continues to enhance awareness of our brand and the solutions we provide. We’re excited to work with Major League Baseball’s collaborative and creative team to make meaningful connections with their stakeholders.”

NFP is one of the biggest and most trusted advisers in the sports and entertainment industry. NFP’s committed and experienced staff advises leagues and professional organisations, as well as individual sports teams and sportsmen, on their most critical risk and workforce issues.

Previously, NFP partnered with the National Hockey League (NHL) as its official business insurance brokerage partner.

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