Mahindra Racing has released a new ad campaign, ‘Scream Electric,’ which is an unashamed celebration of speed, flair, and India’s rising interest in global motorsport.
The campaign encourages fans to feel the adrenaline, discover their voice, and shout louder than ever for Team Mahindra Racing as it prepares for the 2025-26 Formula E season.
Since joining the competition in 2014, Mahindra has represented India on the world’s most competitive electric racing grid. Mahindra Racing finished fourth in the recently ended 2024-25 Formula E season, ahead of rivals such as Neom McLaren and Maserati MSG, cementing their position among the best teams.
But it’s not just about lap times and leaderboards. Scream Electric embodies the ethos of a new age that values design, technology, and self-expression. It’s about making electric appealing, not for its environmental benefits, but because it’s irresistibly cool.
Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd., said, “Scream Electric is more than a campaign, it’s a movement. It’s about giving every Indian a reason to roar for our drivers, our team, and our electric future. As India’s motorsport culture grows, this is our moment to own the global circuit — not just as participants, but as pioneers.”
On October 14, Mahindra unveiled their distinctive Gen 3.5 Formula E livery, giving an overview of what’s to come: strong design, next-generation performance, and an identifiable attitude. The same ethos pervades Mahindra’s future lineup of electric-powered SUVs, which combine eye-catching design, innovative technology, and a wholesome SUV lifestyle – they just happen to be electric.
From racetracks to city streets, Mahindra’s objective is clear: make electrified life the new emblem of desire. Scream Electric is for everyone who thinks that development can be exciting, style can be sustainable, and that every journey is worth a little extra charge.
