Mahindra Automotive becomes title sponsor of IBA Women’s World Boxing Championships

Following the partnership, Mahindra Automotives will support significant synergies, with the XUV300 TGDi and all-New-Thar appointed as the official SUVs of the tournament.

The Indian automobile entity, Mahindra Automotive has been announced as the title sponsor of the Women’s World Boxing Championship. The announcement was made by the Boxing Federation of India (BFI). 

The much-awaited boxing competition is all set to be played between March 15 – 26 at Indira Gandhi Sports Complex in New Delhi. Around 350 boxers from 74 countries are ready to participate in this marquee boxing championship.

Following the partnership, Mahindra Automotives will support significant synergies, with the XUV300 TGDi and all-New-Thar appointed as the official SUVs of the tournament. The automotive firm will be holding exciting competitions for customers to enjoy the sporting event.

Along with this, the legendary Indian Boxer MC Mary Kom and actor Farhan Akhtar have been appointed as brand ambassadors of the tournament. 

Mahindra Automotive is an Indian automobile company that is a profound name in its sector, producing a great range of SUVs, electric vehicles, pickups, and buses. The brand’s parent company is Mahindra & Mahindra, which is owned by the business tycoon, Anand Mahindra. 

Ajay Singh, President of BFI, said, “We are delighted to welcome Mahindra Automotive as our lead sponsor. BFI and Mahindra share a common vision of women empowerment through sport and I am happy to see them as our partner in this mission. And the presence of Mary Kom and Farhan Akhtar as the brand ambassadors for the IBA Women’s World Boxing Championships will add immense value to our mission of encouraging women participation in boxing. Mary Kom is a legend of our sport and Farhan Akhtar is a Bollywood icon who has made several inspiring sports movies including one about boxing. The association with these two youth icons will enhance the prestige of this World Championship and help in promoting the sport across the country. The event will also help showcase to the world India’s potential as a host for big global tournaments”.

Veejay Nakra, President of the Automotive Division, Mahindra & Mahindra Ltd, said, “We are delighted to be associated with the IBA Women’s World Boxing Championships, which is a significant step towards promoting women’s boxing globally. We acknowledge the tremendous growth in viewership and followers of women’s boxing over the years, which highlights the strength, resilience, and toughness that women embody in the face of challenges. As a company dedicated to promoting diversity and empowering women, we are honored to be associated with this groundbreaking sport and its athletes. Our SUVs, such as the Thar and XUV300 TGDi, symbolize the tenacity and determination that women display, and we are thrilled to be a part of their journey.”

On being the brand ambassador, MC Mary Kom, said, ” India is hosting the World Championships for the third time and it is a special and rare honour. It will underline India’s strength as a sporting nation in front of a global audience. I am delighted to be a part of this tournament and I am certain that this will be a golden page in India’s sporting history”.

Farhan Akhtar said, “I am honoured and excited to be a part of such a prestigious event. It is a matter of personal pride that India is hosting the World Boxing Championship for Women. My love for the sport goes back long before I started training for my film, Toofaan, and now to be here celebrating this event is a wonderful feeling. As an avid sport lover, I have followed the journey of our girls, cheered and applauded every time they brought glory to India in this sport! I hope that all of you will watch the exciting bouts and get inspired by these women from around the world. I would also like to give a special mention to BFI who are doing a tremendous job by encouraging and supporting women in the field of boxing. And finally, good luck to all the players participating in this event. Todun taak!”

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