Former Indian cricketer and captain Mahendra Singh Dhoni was announced as the brand ambassador of the interior designing company HomeLane. Dhoni is the first-ever ambassador of HomeLane and will be inducing their advertisements along with his brands.
Dhoni, who retired from international cricket in August last year has been promoting many brands recently with Dream 11 being his latest brand whom he was seen promoting during phase-1 of IPL 2021.
Rajeev G N, Vice President of marketing at HomeLane said, “MS Dhoni’s personal brand resonates very well with HomeLane’s brand values of trust and transparency. He is a sporting giant, a patriot, a dedicated family man, yet very approachable; qualities that inspire across generations. Like HomeLane, he is also an expert at what he does. We look forward to building a strong digital-first brand over the next many years with him.”
The partnership deal between Dhoni and HomeLane will last for three years. The Chennai Super Kings captain will join the interior design company as a brand ambassador and also as an equity partner.
A new campaign involving both parties will be launched during phase-2 of IPL 2021.
Dhoni said, “HomeLane’s vision of making interiors easy and accessible for people across the country is what made me want to be a part of it. With the technology and the expertise that HomeLane brings I look forward to our association in making this vision a reality.”