Maggi has launched a new campaign to celebrate cricket and has enlisted the help of the former Indian cricketer, Suresh Raina.
Maggi and cricket are one such well-liked occasion. To deepen this bond, Maggi has launched a new campaign to celebrate the sport featuring the former Chennai Super Kings (CSK) player.
The campaign includes various commercials across multiple mediums that throw shade at cricketing subtleties with Maggi Masala Noodles. The commercials depict various scenarios in which friends are watching cricket and having fun conversations about the sport.
Maggi has captured the imagination of the entire nation over its 40-year existence in India while being enjoyed on a variety of occasions, like in the mountains or evening at 4 PM and so on.
Rajat Jain, Head of Foods Business, Nestle India, said “Maggi has been a perfect partner for cricket, and we want to celebrate that in all its glory. The campaign is an ode to the exciting moments brought alive by Maggi when it comes to cricket. We are thrilled to have onboarded Suresh Raina for the match. We are confident that this campaign will bring alive the lip-smacking Maggi masala moments to India’s cricket season.”
Talking about his association with the campaign, Raina said, “It is an honour to be associated with Maggi – a brand that has a legacy of more than four decades in the country. It has been a lot of fun shooting for the commercials as they bring to life the masala moments in cricket – it is indeed MATCH.MAGGI.MASALA.”