Maestro Dobel Tequila, the iconic Mexican spirit, has announced a new partnership with the U.S. Open, establishing itself as the first-ever “official tequila” of the prestigious tennis tournament.
This strategic alliance has brought together two world-class brands renowned for excellence and innovation.
As part of this exciting collaboration, the U.S. Open will unveil the exclusive Dobel Tequila Club, offering fans an elevated hospitality experience. Curated by renowned Chef Enrique Olvera, the club will tantalize taste buds with a fusion of authentic Mexican cuisine and expertly crafted tequila cocktails.
Commenting on the occasion, Chef Enrique Olvera, said, “This year at the tournament, we’re bringing the best in Mexican hospitality, cocktails and cuisine with the opening of the Dobel Tequila Club—a new elevated bar and restaurant serving up featured drinks like the Dobel Tequila Ace Paloma, and pairing them with classic Mexican dishes from.”
Lander Otegui, SVP of Marketing at Proximo Spirits, added, “In recent years, we’ve seen U.S. consumer interest in premium tequilas increase exponentially—led by consumption of the ever-popular paloma and margarita cocktails.
“With consumer interest in tennis also expanding in recent years, particularly among a younger multicultural audience, it was the perfect match for Maestro Dobel to become the ‘Official Tequila’ of the US Open last year.”
To further enhance the fan experience, Maestro Dobel has teamed up with tennis superstars Taylor Fritz and Aryna Sabalenka, who will serve as brand ambassadors and create their signature tequila cocktails for the tournament.
Maestro Dobel has redefined the tequila category with its innovative approach to crafting premium spirits. The brand’s flagship Cristalino tequila, a pioneering blend of aged tequila and silver tequila, has garnered critical acclaim for its smooth taste and exceptional quality.
The 2024 U.S. Open promises to be a thrilling spectacle, featuring the world’s top tennis players competing for the coveted Grand Slam title. With a star-studded lineup including Novak Djokovic, Carlos Alcaraz, and Jannik Sinner, fans can expect high-octane matches and unforgettable moments.
The U.S. Open will take place from August 26 to September 8 at Flushing Meadows, New York.