Starting with the upcoming season, the Italian company would provide the entire team with matchday jerseys in addition to a large selection of training apparel, travelling attire, and extras.
When Puma‘s UK£4 million (US$4.9 million) per annum contract ended at the conclusion of the 2021/22 Premier League season, Macron, the South London team’s previous technical sponsor from 2014 to 2018, came back to replace Puma.
Ross Cook, the Senior Sports Marketing Manager at Macron, stated, “We are delighted to be working again with Crystal Palace football club having had such a positive relationship together, and to re-partner with such a strong club which has a long and rich history, is something very special for us.
“We have already started working hand in hand with the club to develop unique and exclusive collections created for their elite athletes as well as an extended apparel range for fans, all of which are driven by technical innovation, stylistic research, attention to detail and Italian flair alongside adapting to the club’s history and traditions.”
Barry Webber, the Commercial Director of Crystal Palace, remarked, “Macron is an ambitious sports brand known for its innovation in materials as well as its style, and having formed an excellent working relationship with them in the past, we are pleased to be collaborating on Crystal Palace kits once again. We look forward to presenting the new strips to supporters in the coming weeks, alongside our new front of shirt sponsor Cinch.”
All significant sponsorship slots for the upcoming season have now been filled by Crystal Palace. While the money transfer company, Mukuru has signed a one-year sleeve sponsorship deal and the digital auto shop, Cinch has been named the club’s latest front-of-shirt and practice kit partner.