UEFA, European football’s governing body, and Macron, the leading Italian sportswear manufacturer, have announced the multi-year renewal of their successful partnership.
Macron will continue as the official UEFA referee match kit supplier, building on a collaboration that began in 2019. This extension highlights a shared commitment to high performance, innovation, and environmental responsibility within the sport.
Under the renewed agreement, Macron will continue to design and provide official match kits for UEFA referees across all its prestigious competitions. This comprehensive provision includes the Men’s and Women’s UEFA Champions League, UEFA Europa League, UEFA Conference League, and the flagship Men’s and Women’s UEFA European Championships, including the eagerly anticipated 2025 Women’s EURO in Switzerland.
The extended partnership is a clear endorsement of the quality and technical expertise Macron has consistently delivered. Since 2019, Macron has been instrumental in equipping UEFA’s referees with technically advanced kits that meet the rigorous demands of officiating at the highest levels of European football.
Speaking on the occasion, Gianluca Pavanello, CEO of Macron, said, “We are glad that, for the third time, UEFA has renewed its trust in us as the Official Referee Match Kit Supplier. This is a strong endorsement of the quality that Macron delivers and a clear recognition of our leadership in the global sportswear industry. Together with UEFA, we remain committed to shaping the future of officiating ensuring referees benefit from the highest standards of quality and design.”
Roberto Rosetti, UEFA Managing Director for Refereeing, added, “We are proud to renew our partnership with Macron, a brand that shares our commitment to excellence, innovation and professionalism. Macron’s dedication to quality ensures our referees are equipped to perform at the highest level, while their distinctive and contemporary kit designs reflect the prestige of our competitions and the pride our referees take in their role on the pitch.”
A key highlight of the renewed agreement is Macron’s significant commitment to sustainability. The Italian brand is set to unveil a new collection specifically designed for UEFA, which will incorporate innovative designs and sustainable materials. This initiative aligns seamlessly with both organizations’ growing focus on environmental responsibility.
The partnership has also proven to be a significant driver of growth for Macron. Since the initial agreement in 2019, Macron has experienced remarkable business expansion, with its revenue nearly doubling from €113 million in 2019 to an impressive €224 million in 2024. This substantial growth underscores the strategic value and global visibility gained through its association with UEFA.
The continued collaboration between UEFA and Macron reinforces their mutual dedication to the integrity and professionalism of football, ensuring that match officials are supported with the best possible equipment as they uphold the laws of the game across Europe’s elite competitions.
