Europe’s leading operator of online marketplaces for used machines and commercial vehicles, Machineseeker Group has renewed its title sponsorship of the Europe’s premium handball competition, European Handball Federation (EHF) Champions League Men, for the fourth consecutive season, continuing its partnership with EHF Marketing.
The forthcoming 2025-26 season marks the continuance of Machineseeker’s successful relationship with the premium club handball league, which began in 2022-23.
EHF Marketing, the European Handball Federation’s marketing arm, and the Machineseeker Group extended their title collaboration for another year. This combined commitment builds on past years’ great success and demonstrates the ideal connection between the Machineseeker Group’s major markets, from Spain to Scandinavia and Eastern Europe, and European club handball.
The competition’s final weekend will keep its name next season, emphasising one of the Machineseeker Group’s top brands: the TruckScout24 EHF FINAL4 2026 will bring together the season’s four finest teams in the summit event, which will be held at Cologne’s LANXESS venue on June 13 and 14.
The Machineseeker Group joined Europe’s club handball family in 2022 and has since become a long-time partner of EHF Marketing, with the two groups collaborating to provide amazing experiences at the top level of the sport on every occasion.
The 2024-25 season represented another milestone in the Machineseeker Group’s engagement in handball, as well as an expansion of their commitment to the sport, with Maschinensucher signing on as the official title sponsor for the Maschinensucher EHF Finals Men 2025, the last weekend of the EHF European League Men.
Sven Schmidt, Co-CEO of the Machineseeker Group, said, “We are proud to enter our fourth year as title sponsor of the EHF Champions League and the EHF FINAL4 — with the latter being the undisputed highlight of European club handball. Handball is perfectly suited to remain visible as a digital market leader — not only in Germany, but throughout Europe. Anyone seeking reach, relevance, and emotional brand loyalty cannot ignore sports sponsorship — and in European handball, one cannot ignore Maschinensucher, Machineseeker, and TruckScout24.”
David Szlezak, Managing Director of the EHF Marketing, said, “The sponsorship extension follows a strong performance of the competition in the 2024/25 season, including a great collaboration with Machineseeker which was even extended to the EHF Finals for the first time. Of the many innovative promotions at the TruckScout24 EHF FINAL4, TruckScout24’s hot-air balloon, offering a unique perspective on the entire event area, was my personal highlight. We are looking forward to taking the competition to yet another level together with Machineseeker again next season.”
