Europe’s elite handball event, the European Handball Federation (EHF) Champions League Men has developed a one-year sponsorship extension with Europe’s leading operator of online marketplaces for used machines and commercial vehicles, Machineseeker Group.
As part of the deal, which EHF Marketing brokered, Machineseeker will remain the title sponsor of the EHF’s premier international club championship, the annual men’s Champions League competition, through the 2024–25 season.
Similar to the 2024 edition, the semi-finals and final of the men’s EHF Final4 will now be called the TruckScout24 EHF Final4 2025, showcasing the branding of TruckScout 24, one of Machineseeker’s most well-known marketplaces.
Throughout the season, Machineseeker will continue to be the official sponsor of 132 Champions League games. This includes integrated digital marketing on EHF social and digital platforms, LED displays, and on-floor signage.
David Szlezak, Managing Director of EHF Marketing, commented, “The prolongation of our partnership with Machineseeker and TruckScout24 confirms the great cooperation we enjoyed in the past seasons and justifies the trust put in us. Together with the Machineeseeker and TruckScout24 we embark on a sponsorship lifetime journey.”
Sven Schmidt, Chief Marketing Officer of Machineseeker, said, “We are very pleased to extend the partnership with the EHF Marketing. We consider the EHF Champions League and ourselves as number one. As the title sponsor of the competition and the EHF FINAL4 tournament, we have maximum exposure for our brands. This is our standard as the clear market leader in Europe.”
Since the start of the 2022–2023 season, the brand has served as the men’s EHF Champions League title sponsor. The agreement was initially signed for one year, with a renewal scheduled for before the 2023–2024 season.