maate unveils its first OOH campaign

The advertising is being rolled out throughout high-footfall catchment areas in North India via stationary hoardings.

The baby care brand by the former Indian cricketer, Suresh Raina, and his wife, Priyanka Raina, maate unveiled its first OOH campaign. Laqshya Media Group launched the brand’s first out-of-home campaign. maate is an organic, vegan, and durable premium baby wellness company.

The advertising is being rolled out throughout high-footfall catchment areas in North India via stationary hoardings and strategically located high-frequency digital screens in premium shopping malls at key touch points for the company’s intended audience.

With a simple yet powerful statement, ‘baby wellness by the luxury of nature,’ maate’s first OOH campaign seeks to enhance the brand’s alignment as the leading candidate in the premium baby care portion, showcasing promoter power couple Priyanka and Suresh Raina themselves. Mother Nature’s luxurious offerings for babies are highlighted creatively.

maate is looking to introduce a new line of products later this month, such as, to name a few, baby face wash, baby diaper rash cream, baby powder, baby comb set, lip butter, and so on. maate is trying to make it easier for parents to find and evaluate products.

“The first OOH campaign of maate aims to strengthen the brand’s positioning as the front-runner in the premium baby care segment with a simple yet powerful message, ‘baby wellness by the luxury of nature’ featuring the promoter power couple Priyanka and Suresh Raina themselves. The creative emphasis on mother nature’s luxurious offerings for babies,” read a press release.

Priyanka Raina, Co-founder of maate, said, “Launching our first-ever OOH brand campaign was an absolute delight. It is designed to reach new modern parents looking for natural and effective solutions to their baby’s wellness needs. We want to be where parents are, i.e., on the go. So OOH felt like a really good place to start. It is a positive start to many more and bigger things to come.

“Maate celebrates the bond between a mother and her children and how she nurtures them naturally with love and care. The objective is to drive product visibility and communicate brand messaging to the customers. It will help the brand reach a new audience and strengthen its market presence. We strive to make ‘maate’ the premium and safe choice for mothers and babies worldwide.”

Atul Shrivastava, Group CEO, and ED of Laqshya Media Group, said, “We’re delighted to work with maate on their inaugural OOH campaign, which utilizes a very simple message to cut through the sea of noise that is baby advertising. This move marks a shift for the brand, which has relied heavily on word of mouth and digital marketing earlier. This campaign is a great fit for a brand that continues to be at the forefront of baby wellness. A top-of-the-funnel brand awareness campaign can yield bottom-of-the-funnel results with OOH. Besides creating those OOH advertisements that move, we also provide conversion analytics with our in-house tool ‘SHARP’ (Strategic Hyperlocal AI-powered Reach Planner).”

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