The Ligue 1 outfit, Olympique Lyonnais FC, has announced a new extended and expanded partnership for their women’s team with Ideal Pneu. In this deal, the tyre brand is set to serve as a major partner of the French soccer giants.
As part of the agreement, for the next four seasons, the Ideal Pneu branding will appear on the D1 Arkema team’s jersey. The company will also be featured in new advertising activities that will run throughout the stadium and in club media.
The tyre corporation first collaborated with the club last season, during which Lyon won the UEFA Women’s Champions League along with the domestic top division title for the 15th time.
Franck Pabion, Founder of Ideal Pneu, said, “Last season, our collaboration made so much sense in terms of shared values that celebrated successes! Together, sportingly we hope that this new chapter will be in the same way, crowned with victories and shared beautiful moments.”
Cyrille Groll, Lyon, Business Development Director, said, “This new chapter that begins today with Ideal Pneu confirms our historical choice to develop and enhance our women’s team; the unique success, as well as the values embodied by the women’s football team, are indisputable assets that allow our partner to express all ambitions and expertise which characterise its brand.”