The Tamil Nadu Premier League (TNPL) team, Lyca Kovai Kings have secured a partnership with a non-banking financial company, HDB Financial Services Ltd. (HDBFS).
Through this deal, the brand has been named as the official lending partner for the 2025 season of the TNPL. As part of the connection, the HDBFS emblem will be prominently displayed on the right chest of the team uniform.
This strategic cooperation between HDBFS and Lyca Kovai Kings underscores the notion that with the correct backing, any goal can become a reality. Together, they hope to promote the spirit of triumph both on and off the cricket pitch, bringing the promise of ‘VetriNichayam’ to life for countless consumers.
S.Sathya Ramanan, Head – Emerging Markets and Gold Loans at HDB Financial Services, said, “We are pleased to team up with Lyca Kovai Kings, a team that personifies competence and winning. ‘VetriNichayam’ is not just a campaign—it’s a promise to our customers to unlock their true potential. Whether it’s a dream business, a home renovation, or a personal milestone, our range of lending solutions is here to make every win possible.”
Kovai Kings Spokesperson said, “We are delighted to have HDBFS onboard. Their commitment to enabling progress mirrors the values our team stands for. With their support, we look forward to delivering not just great cricket but also inspiration to individuals chasing their own wins across Tamil Nadu.”
TNPL provides HDBFS with a robust platform for comprehensive customer involvement. This requires strong on-the-ground effect, particularly through specific activations at high-traffic regional Large Format Retail (LFR) shops and creative consumer engagements during match-day events at stadiums around Tamil Nadu. As part of this holistic strategy, HDB Financial Services (HDBFS) has announced appealing new offers across its varied product line, which includes Loan Against Property, Business Loans, and Consumer Durables, guaranteeing a solution for every goal.
