The Indian stationery brand, Luxor has onboarded the star Indian cricketer, Virat Kohli as its brand ambassador. The stationery company has recently signed a partnership with Schneider Pen, Germany to launch a high range of creative writing instruments in India.
The 34-year-old star batter who has graced this sport with his sensational performances throughout his career is considered to be not only India’s best but also one of the world’s all-time greatest cricketers and will be the new ambassador of the stationery brand.
The partnership between the two is expected to make Luxor’s appearance more effective among the people, especially the youth section and amplify its stature as the brand of high-performing writing instruments in India.
Founded in 1963, Luxor International Private Limited is an Indian stationery manufacturing brand that produces a variety of writing instrument products under its banner, also selling some of its prolific products such as Pilot, Parker, and Waterman. The company is based in Noida, India.
Pooja Jain Gupta, Managing Director, Luxor Writing Instruments Pvt. Ltd, said, “We are elated to partner with Schneider Pens for our upcoming portfolio of products. This is a significant milestone in our growth journey and in line with our continued endeavor to bring world-class products to Indian consumers. Schneider is renowned for its engineering and design superiority, and we look forward to jointly creating best-in-class writing instruments for the Indian market through our partnership. Further, our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomizes our shared commitment to the highest standards of performance and excellence. With this association, we also look forward to encouraging today’s youth to express themselves through the power of writing and bring change in the world.”
Commenting on the association, Christian Schneider, Managing Director, Schneider Pen, said, “We see India as an emerging market with immense potential and are excited to partner with Luxor, an established leader of the Indian writing industry. We look forward to leveraging our exclusive partnership with Luxor to bring the best of German engineering and design to India through multiple products that we aim to launch together in the coming future.”
On this brand-new esteemed partnership, Virat Kohli, said, “I’m excited to be part of the Luxor family and launch their new range of writing instruments. I’ve been using Luxor products for a long time and it’s great to know that it continues to be a pioneer in the industry. The new Luxor-Schneider range brings the best of German engineering to deliver the finest writing performance.”