The Premier League (PL) club, Luton Town FC have inked a sponsorship expansion deal with a leading provider of IT networking and security solutions, Switchshop.
With this new deal, Switchshop has now become a sleeve sponsor for the team’s away and third outfits for the upcoming season.
The association between the Town and Hitchin-based Switchshop began during the 2019-20 season and expanded in 2022-23 when the IT networking and security professionals joined as an official partner.
The partnership between the two entities was cemented even further ahead of the team’s first season in the Premier League, with Switchshop sponsoring and implementing many of the IT infrastructure enhancements at Kenilworth Road needed to meet greater broadcasting needs.
On the partnership, Luton Town FC Commercial Director, Chris Bell, said, “It’s been great to get to know the team at Switchshop over the past few years. The relationship has developed over a number of seasons and grew into an official partnership in early 2023. Following promotion to the Premier League, we worked closely with Switchshop during a very busy summer getting the Kenny ready, where they provided the peace of mind that our requirements were met and became trusted partners.”
Switchshop Director, James Curry, said, “We’re delighted to announce our new season sponsorship with Luton Town.Our commitment to ‘doing the right thing, at the right time’ aligns perfectly with the club’s values. We’ve been impressed by the club’s growth, their unwavering support for the community and partners, and how they’ve stayed true to their principles. As the club embarks on a new season, we are thrilled to be part of this journey. We’re confident that by next May, both the club and our company will have reached new heights, yet again. Here’s to an outstanding season ahead!”
Recently, the club also arranged a partnership with the data intelligence company, Kitman Labs.