The EFL Championship club, Luton Town Football Club have announced a partnership renewal with with the UK-based access hire service provider, Star Platforms.
With this renewal, the partnership now enters its seventh season. The sponsorship debuted on the front of the away shirt during the start of the 2018-19 season and has continued to grow ever since.
As part of the deal, the Star Platforms logo will be prominently visible on the sleeve of the team’s home uniform for the upcoming campaign.
On the partnership, Luton Town Commercial Director, Chris Bell, said, “We have had a very good relationship with Star Platforms for a long time, their values align with the Club as a very good local business operating on a national scale. To see a partnership continue to develop and thrive over a number of years is a testament to the hard work of all at Star Platforms and Luton Town. We look forward to enjoying another great season together.”
Also on the deal, Richard Miller, Director Star Platforms, said, “We look forward to another memorable season in our quest to return to the Premier League. Both Star Platforms and Luton Town have come a long way since we signed the original deal when the Hatters were in League 2. After five years as front of away shirt sponsor from 2018/19, and remaining a partner during the Premier League journey, we are delighted to be back on the shirt as home shirt as sleeve sponsor.”
Recently, ahead of the 2024-25 season, the club also developed partnerships with Ryebridge Construction, Switchshop, and Kitman Labs.
Following a remarkable but tough Premier League season, the team will now be aiming to make a quick return to the top division. The unit’s adventure will commence on August 13 with a home fixture against Burnley.